Here’s a glimpse of what you’ll learn:
- [02:00] Pat Grady’s journey from affiliate marketing to running a top PPC agency
- [04:45] The philosophy behind starting Amazing Ads
- [07:15] How video and connected TV are reshaping digital advertising
- [10:50] The importance of hiring and training analytical thinkers
- [14:25] Why AI and feedback loops are the future of ad targeting
- [20:45] How brands can approach video when they’re hesitant
- [26:30] Consulting beyond PPC: logistics, reviews, and launching new brands
- [30:15] Amazing Ads’ ideal clients and scope of services
In this episode…
Digital advertising evolves faster every year, and ecommerce brands that don’t keep up risk being left behind. That’s why performance driven agencies like Amazing Ads are reshaping how companies approach marketing.
In this episode of the Quiet Light Podcast, host Pat Yates sits down with Pat Grady (Founder) and Sal Conca (CEO) of Amazing Ads. They dive into everything from PPC optimization to connected TV, video marketing, and how AI is transforming ad targeting.
You’ll learn how Amazing Ads builds campaigns that “starve the losers and feed the winners,” why they focus on training analytical problem-solvers in-house, and how they go beyond ads to help brands with logistics, reviews, and even business strategy.
Whether you’re new to advertising or scaling a mature brand, this conversation is packed with actionable insights on how to get the most out of your marketing dollars.
Resources & mentions
- Amazing Ads
- Patrick Grady on LinkedIn | pat@amazingads.com
- Sal Conca on LinkedIn | sal@amazingads.com
- The EXITpreneur’s Playbook by Joe Valley
Sponsor for this episode
This episode is brought to you by Quiet Light, a trusted partner for buying and selling online businesses. From valuations to exit planning, their team of entrepreneurs helps you discover the right time and strategy to sell your business.
Get your free valuation at quietlight.com.