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Using Off-Amazon Ads & Content to Scale Your Brand

Here’s a glimpse of what you’ll learn:

    • Why off Amazon advertising is critical at both early stage and growth stage brand building.
    • How to use tools like Amazon Attribution and Brand Referral Bonus links to measure impact.
    • The role of video and contextual creative in driving engagement and conversions.
    • Why Shopify and “Buy with Prime” are game changers for tracking and brand ownership.
    • The common mistakes brands make when running off-Amazon ads, and how to avoid them.

In this episode…

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Sal Conca, CEO of Amazing Ads, to unpack how off-Amazon advertising can help brands accelerate growth.

Sal explains that successful strategies aren’t “one size fits all.” While some brands win big with YouTube and connected TV, others see results through Meta or Google campaigns. What matters most is contextual targeting pairing the right creative with the right audience.

He emphasizes that off Amazon efforts are especially powerful for new brands struggling with high CPCs and low review counts. Instead of relying only on Amazon PPC, Sal recommends diversifying into video, influencer-driven UGC, and upper funnel campaigns that build awareness and trust before the customer even lands on Amazon.

The conversation also dives into Shopify’s evolving role, particularly with the “Buy with Prime” integration. This gives brands the conversion benefits of Amazon while still owning their customer data, a critical unlock for those building long-term loyalty.

Finally, Sal highlights the biggest pitfalls he sees: running ads without a clear strategy, under investing in creative, and assuming a single test is enough to rule out an entire channel. The real winners, he notes, are the brands that commit to testing, refine their creative around benefits (not just features), and embrace a multi-channel halo effect.

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