Coral Safe: From Summer Sales Spikes to Year Round Amazon Bestseller
When most sunscreen sales cool down with the weather, CoralSafe did the opposite. In December 2024 the reef-safe brand logged its highest monthly revenue ever, eclipsing every previous summer peak and officially making winter its busiest season. For companies that have written off their “slow months” as unavoidable, CoralSafe offers proof that seasonality can be rewritten.